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Impuls (Frangracne Product Line by Arket)



  

Spring 2019    ArtCenter          
Special Thanks: Dan Hoy, Yi Mao, Oriana Ren.


Impuls is a hypothetical perfume line under Arket, a Swedish clothing and lifestyle brand that features quality clothing and objects for men, women, and children. The name, Impuls, plays on both meanings in Swedish and English. In Swedish, Implus means “wafting” and in English, Impuls(e) means “instinct” and “activating”.

From afar, the logo feels welcoming but upon closer examination hides its sharp values within the letterforms. A personalized touch is the core value that is strongly rooted in Impuls. The button on the top of the packaging provides the user an olfactory experience from head to toe which and also gives information on the duration of the scent. The reactive nature of the red-orange color in the interior contrasts with the soft exterior, describing the subtle but precise scent that is unforgettable.



Implus这个名称在瑞典语和英语中都有两种含义。在瑞典语中,Implus的意思是“飘动”,而在英语中,impulse(e)的意思是“本能”和“激活”。 Impuls是一个假想的Arket(瑞典服装和生活方式品牌)旗下的香水系列,其特色是男女,儿童均使用优质的服装和物品。从远处看,Logo的感觉是干净舒适的,但仔细观察后,其鲜明的特点隐藏在字母形状中,温暖但却极具性格。与香氛在生活中的个性化触摸是植根于Impuls的核心价值。旨在为用户提供从头到脚的嗅觉体验。包装顶部的按钮代表了有关香气持续时间的信息。橘红色在内部的反应性与柔软的外部形成鲜明对比,描绘出令人难忘的微妙而精确的气味。包装外部很清晰的标示着每种香味用料的百分比,Arket会给用户一些自由去选择自己喜爱的香氛比重。






















The name, Implus, plays on both meanings in Swedish and English. In Swedish, Implus means “wafting” and in English, impuls(e) means “instinct” and “activating”. The typography of the logotype is modified in such a way to address this juxtaposition. From afar, the logo feels welcoming but upon closer examination hides its sharp, clinical values within the letterforms. Personalized touch is the core value that is strongly rooted in Implus. Provides the user an olfactory experience from head to toe, also allows the user to customise the duration, amount of each ingredient used and the intensity of the smell. Impuls uses the button element on top of the packaging to represent Arket’s unique archival approach to shopping. The soft paper material that is chosen for the rigid cartons highlight Arket’s close relationship to materiality. The numbers of holes in the button icon also represent the lasting time of scents according to each different products. (scale level from 1–4).The reactive nature of the red-orange color in the interior not only contrasts with the soft exterior, it is also in line with Impuls’ personality. which lingers in its entrance, cuts with clinical precision and leaves behind an unforgettable scent










Mark
Mark