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museo della moda milano— Fashion Museum Identity Design







Fall 2019  ArtCenter          
Special Thanks: Simon Johnston


MMM is a hypothetical fashion museum. Fashion shows nowadays are changing with a rapid speed. The Runways in a show resemble the stage of the fashion industry while the role of museo della moda milano is the backstage of the runway. It is a showroom that unveils the unseen and the process that happens behind the glamorous runway shows.

The logo form is a road that has a loop along the way. It represents the fashion journey from the past, present and to the future while also reflecting the path of a runway walk. The models take turns at every corner of the t-shape stage, which is the reasoning behind the sharp 90-degree angles. The secondary language of the brand are dotted lines that represent both blueprints that the dressmakers are accustomed to and also the movements MMM wants to take towards the fashion industry.


MMM是一个假设的时尚博物馆。如今的时装秀正在迅速变化。在时尚行业中,T台秀就是时装业的舞台,而MMM博物馆的角色则是这个巨大舞台的后台。它是一个陈列室,展示T台上看不见的东西以及迷人的时装秀背后发生的过程。LOGO形状是一条在整个过程中都有环路的道路。它代表了从过去,现在到未来的时尚旅程,同时也反映了T台漫步的道路。模特在T形舞台的每个角落轮流旋转,这是90度锐角背后的原因。MMM的辅助视觉语言是虚线,既代表着裁缝师习惯的蓝图,又代表MMM希望朝着时尚未来发展的趋势。
































































































Mark