Hardly Silent—San Francisco Silent Film Festival (SF SFF)

Summer 2019    ArtCenter          
Speical Thanks: Cheri Gray


My design approach to this year's San Francisco Silent Film Festival is called "Hardly Silent". Though the films in the silent era itself were silent, the showings were not, often paired with an orchestra or live music. I wanted to address this interesting duality by using refined, delicate type in unexpected ways to combine the sophisticated yet noisy nature of these gatherings to give the watchers a visual sense of what silent films are really about. The use of gold and silver matalic paper in this project reflects the silent while flourishing movie industry in the beginning age of 20 century. The clear film pages appear quietly in the book to evoke a bit sense of actual film texture. Most of the book is printed in black and white with textured paper. The idea is movie makers were trying all kinds of experimental way to shoot the film on the basis of a silent medium. The Festival Schedule Poster’s idea was taken from a film guide book that showcases the camera speed while shooting moving objects. The randomness in the typography represents the changing speed, mixes well with the unifined rule elements which suggest the silence. The simplicity of the Founders Grotesk balances with (display) Serifbebe and (text) Fabrik in a harmonious way. Combining comparatively complex fonts with a font that has support for many weights was a very interesting experience. The typographic palette is completed by Founders Grotesk Mono.

我在今年的旧金山无声电影节上的设计理念被称为“ 近乎无声”。尽管无声时代的电影本身是没有声音的,但放映时的情况却截然不同。默片通常与乐团或现场音乐配对以弥补其无声的技术缺陷。我想通过意想不到的方式来诠释这种有趣的双重反差性。精致但有带有棱角的字体与排版将这些聚会的精致而嘈杂的本质结合起来,使观看者对无声电影的真正意义有了视觉感。在该项目中使用的金银复合印刷纸反映了 在20世纪初期繁荣发展电影业的同时保持沉默。清晰的胶片页在书中安静地唤起一丝实际胶片的质感。这本书的大部分都以黑白纸张印刷。 这个想法是电影制片人试图在无声媒体的基础上尝试各种实验方式来拍摄电影。电影节时间表海报的想法取材于一本关于电影指南的科普书,该指南展示了拍摄运动物体时的相机速度。印刷中的随机性代表变化的速度,与暗示沉默的统一规则元素很好地融合在一起。Founders Grotesk稳定的简便性, Serifbebe的独特优雅以及Fabrik的荒诞尖锐以一种嘈杂却又和谐的方式。将相对复杂的字体与支持许多粗细的字体结合在一起是非常有趣的体验。

sf video 1080 from Charles Shi on Vimeo.